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On December 1, 2022, Pepsi launched an advertising campaign featuring American actress and singer Lindsay Lohan encouraging people to try Pilk and share their creations using the hashtag #PilkandCookies with the opportunity to win money. Todd Kaplan, the chief marketing officer at Pepsi, cited the dirty soda trend on TikTok as inspiring the ...
Pepsi Number Fever was initially wildly successful, and increased Pepsi's monthly sales from $10 million to $14 million and its market share from 19.4% to 24.9%. [7] Winning numbers were announced on television nightly.
Quotient Technology, formerly Coupons.com, Inc., was founded in 1998 by Steven Boal, former CEO. Coupons.com originally was a website for finding and printing coupons. The website eventually expanded to the Coupons.com app, which enabled consumers to redeem cashback offers and load offers to loyalty cards, as well as find printable coupons.
Pepsi Spire is a touch screen soda fountain introduced by PepsiCo in 2014. The Spire's main competitor is the Coca-Cola Freestyle . Currently, Spire is available to retailers in two models, 2.0 and 5.0.
Codes printed on Pepsi sodas could be redeemed for "power votes", [8] in a way a hybrid of a loyalty program and crowd funding.The soft drink marketer had placed an alphanumeric code under the caps of Pepsi, Diet Pepsi and Pepsi Max two-liter and 20-oz. bottles, as well as 12-pack and 24-pack carton wraps.
Pepsi Stuff was a major loyalty program launched by PepsiCo, first in North America on March 28, 1996 [1] and then around the world, [citation needed] featuring premiums — such as T-shirts, hats, denim and leather jackets, bags, and mountain bikes [1] — that could be purchased with Pepsi Points through the Pepsi Stuff Catalog or online.
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