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In January 2017, Essilor and Luxottica announced the merger of their activities. After having received the necessary authorizations from the competition authorities of the United States, the European Union, Brazil, Canada and China, EssilorLuxottica was created on 1 October 2018. [5]
Ray-Ban also partnered the film with a $5–10 million television campaign. [23] Other promotional items included Hamilton Watches [ 24 ] and Procter & Gamble 's Head & Shoulders with the tagline "Keeping the Men in Black in black".
On August 6, she was chosen to become the face of luxury sunglasses and eyeglasses Ray-Ban in Greater China due to her "brave[ness] in expressing her true self and full of positive energy." [56] [57] In February 2023, Yuqi was announced as a brand spokesperson for Chinese cosmetics brand Into You. [58]
The Ray-Ban Wayfarer is a (mostly) plastic-framed design for sunglasses produced by the Ray-Ban company. Introduced in 1952, the trapezoidal lenses are wider at the top than the bottom (inspired by the Browline eyeglasses popular at the time), and were famously worn by James Dean , Roy Orbison , Elvis Presley , Bob Marley , The Beatles and ...