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Ray-Ban's most popular sunglasses are the Wayfarer, Erika, and Aviator models. [6] [9] [10] During the 1950s, Ray-Ban released the Echelon (Caravan), which had a squarer frame. In 1965, the Olympian I and II were introduced; they became popular when Peter Fonda wore them in the 1969 film Easy Rider. [11]
From the classic Ray-Ban aviators to a super stylish and on-trend circular silhouette, there's a pair for every kind of style.
Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly , Roy Orbison and James Dean , Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements .
In 2019, LensCrafters founder E. Dean Butler spoke to the Los Angeles Times, admitting that Luxottica's dominance of the eyewear industry had resulted in price markups of nearly 1,000%. In the interview, Butler noted "You can get amazingly good frames, with a Warby Parker level of quality, for $4 to $8.
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It supplies sunglasses and prescription frames for separate designer brands, such as Chanel and Prada, while also selling its own brands, including Ray-Ban (known for its iconic American...
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