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A target market, also known as serviceable obtainable market (SOM), is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service.
In labour economics, Shapiro–Stiglitz theory of efficiency wages (or Shapiro–Stiglitz efficiency wage model) is an economic theory of wages and unemployment in labour market equilibrium. It provides a technical description of why wages are unlikely to fall and how involuntary unemployment appears.
Price discrimination differentiates the willingness to pay of the customers, in order to eliminate as much consumer surplus as possible. By understanding the elasticity of the customer's demand, a business could use its market power to identify the customers' willingness to pay. [20]
Industrial market segmentation is a scheme for categorizing industrial and business customers to guide strategic and tactical decision-making. Government agencies and industry associations use standardized segmentation schemes for statistical surveys.
The analyst maintains a Hold rating on ConocoPhillips, with a $125 price target on the stock. The agreement is unlikely to face antitrust issues, said Ed Hirs, senior fellow at the University...
Insurers are cutting costs by advertising less and tightening up other expenses. Loss ratios and fatality rates are improving and car prices have flattened out after surging for three years.
David Shapiro (born November 25, 1946) is an American economist at the Pennsylvania State University. He joined the Penn State faculty [1] in 1980. He is a leading academic in the field of Economic Demography, specializing in fertility transition in sub-Saharan Africa and in the study of children's schooling in Africa.
Target is limiting the number of stores that will sell LGBTQ-themed merchandise for Pride Month in June following a boycott from right-wing activists last year that took a toll on the brand’s ...
2nd Street Market. Coordinates: 39°45′45″N. The 2nd Street Market is a public market in Dayton, Ohio. The market is located at the corner of Webster Street and East 2nd Street. It is Dayton's largest and oldest operating public market.
Robert J. Shapiro (born 1953) is the cofounder and chairman of Sonecon, LLC, a United States private consultancy for economic and security-related issues that has built a reputation on a range of policy matters, including climate change, intellectual property, securities fraud, healthcare reform, demographics, the resilience of the electric ...