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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
Ray-Ban's marketing strategy was threefold: a return to the sunglasses' original, rebellious design, an "edgy" advertising campaign and "high-profile PR events", and the use of new media like MySpace to connect with consumers.
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The Ray-Ban Meta glasses have a new ability to livestream directly to Meta platforms. You can start a live video and hand off the camera angle between your phone and glasses with a click.
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If you're ready to swap your flimsy pair for something more durable, Amazon just dropped tons of deals on Ray-Ban sunglasses — a few models are over 60% off! Every shade on our list has a UV ...
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