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In the simplest form, an iBeacon is a Bluetooth low energy device emitting advertisements following a strict format, that being an Apple-defined iBeacon prefix, followed by a variable UUID, and a major, minor pair.
The process of Bluetooth-based proximity marketing involves setting up Bluetooth "broadcasting" equipment at a particular location and then sending information which can be text, images, audio or video to Bluetooth enabled devices within range of the broadcast server.
The Bluetooth is split in two parts: a "controller stack" containing the timing critical radio interface, and a "host stack" dealing with high level data. The controller stack is generally implemented in a low cost silicon device containing the Bluetooth radio and a microprocessor.
Bluetooth Low Energy (Bluetooth LE, colloquially BLE, formerly marketed as Bluetooth Smart) is a wireless personal area network technology designed and marketed by the Bluetooth Special Interest Group (Bluetooth SIG) aimed at novel applications in the healthcare, fitness, beacons, security, and home entertainment industries.
Bluetooth beacons are hardware transmitters — a class of Bluetooth Low Energy (LE) devices that broadcast their identifier to nearby portable electronic devices. The technology enables smartphones, tablets and other devices to perform actions when in close proximity to a beacon. Bluetooth beacons use Bluetooth Low Energy proximity sensing to ...
Bluetooth is a short-range wireless technology standard that is used for exchanging data between fixed and mobile devices over short distances and building personal area networks (PANs). In the most widely used mode, transmission power is limited to 2.5 milliwatts, giving it a very short range of
For Doritos fans who think they can handle the heat, there is a new flavor in town—a Flamin' Hot Mystery flavor, to be exact. On Monday, April 29, Doritos Flamin' Hot Mystery became available to ...
Bluetooth advertising is a method of mobile marketing that utilizes Bluetooth technology to deliver content such as message, information, or advertisement to mobile devices such as cellular phones or tablet computers.
A Bluetooth profile is a specification regarding an aspect of Bluetooth-based wireless communication between devices. It resides on top of the Bluetooth Core Specification and (optionally) additional protocols.
The technology must be incorporated in both transmitter and receiver to derive the sonic benefits of aptX audio coding over the default sub-band coding (SBC) mandated by the Bluetooth standard. Products bearing the CSR aptX logo are certified for interoperability with each other.