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Grain coupon from Hebei province, 1975. The grain rationing system in China was implemented by the People's Republic of China in 1955 to control food production and boost industrialization. This system relied heavily on the use of grain coupons (Chinese: 粮票), which were a critical tool for implementing the policy. [1]
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Interactions in the field allow immediate purchases. The purchase of a product can be incentive with discounts (i.e., coupons), free items, or a sweepstakes prize draw. This method is used to increase the sales of a given product.
Free premiums are sales promotions that involve the consumer purchasing a product in order to receive a free gift or reward. An example of this is the ‘buy a coffee and receive a free muffin’ campaign used by some coffee houses. Self-liquidating premiums are when a consumer is expected to pay a designated monetary value for a gift or item.
While the food rations are not free, the ration fees are a small fraction of the actual price of the goods (on average, less than $2 USD for a month of rations, which is approximately 12% of their market value). [1] Purchases of the goods can also be made outside of the system. [1] Despite past rumors of ending, the system still exists. [2]
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