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Beats Electronics LLC. Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is an American consumer audio products manufacturer headquartered in Culver City, California. [1][2] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.
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In Apple stores, Bose headphones were once the foremost brand offered, but at the time of the lawsuit, Beats products outnumbered Bose. In 2014, for the total premium headphone market share, Beats held 62%, and Bose held 22%. [106] In October 2014, Bose dropped the lawsuit, as Bose and Beats settled out of court without revealing the terms.
Headphones are also known as earphones[1] or, colloquially, cans. [2] Circumaural (around the ear) and supra-aural (over the ear) headphones use a band over the top of the head to hold the drivers in place. Another type, known as earbuds or earpieces, [1] consists of individual units that plug into the user's ear canal.
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