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The first order of business was the buttering up. Moms were given Atlanta Falcons T-shirts and a bag with the team’s logo on it. They were treated to a dinner catered by Outback Steakhouse and given coupons for the restaurant. As they ate, Freddie Falcon, the Atlanta mascot, buzzed around on a hoverboard posing for pictures.
The revamped Gemini search experience will likely cause an even further decrease in audience, potentially starving them of readers and revenue.