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The reliability of customer reviews has been questioned. Abuses akin to ballot stuffing of favourable reviews by the seller (known as incentivized reviews), or negative reviews by competitors, need to be policed by the review host site. Indeed, gathering fake reviews has become big business.
A review site is a website on which reviews can be posted about people, businesses, products, or services. These sites may use Web 2.0 techniques to gather reviews from site users or may employ professional writers to author reviews on the topic of concern for the site.
The Erotic Review, also functioning as TheEroticReview.com, is a review site that ostensibly presents clients' assessments of their experiences with sex workers (referred to as "providers" on the website).
Several online review manipulation strategies have also been reported, such as writing fake reviews and offering monetary compensation to remove negative reviews. [2] See also [ edit ]
Trusted Reviews was founded in 2003 by Hugh Chappell and Riyad Emeran as a response to the decline in sales of computer reviews magazines. Launched to provide a web only product for increasingly internet-literate users, access was deliberately made free to compete with paid-for magazine subscriptions. [1]