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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million. [1] [2]
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Though Wayfarers' cultural popularity was aided in 1980 by the film The Blues Brothers, [8] only 18,000 pairs were sold in 1981, [9] and Wayfarers were on the verge of discontinuation. [10] In 1982 Ray-Ban signed a $50,000-a-year deal with Unique Product Placement of Burbank, California, to place Ray-Bans in movies and television shows. [9]
Luxottica owns not only a large portfolio of brands (over a dozen [55]) such as Ray-Ban and Oakley but also retailers such as Sunglass Hut, Lenscrafters and Oliver Peoples, the optical departments at Target, and (formerly) Sears, as well as key eye insurance groups including the second largest glasses insurance firm in the US, EyeMed.
Ryan, a member of the Conservative party, thinks plans to ban smoking are unnecessary, due to the decline in rates.
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