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In this arrangement, Shein will sell certain Forever 21 products on its website, giving Forever 21 access to Shein’s 150 million digital customers, the Wall Street Journal reported.
Fast fashion retailers Shein and Forever 21 are going into business together. Under a partnership agreement announced Thursday, the Chinese-founded Shein will acquire about one-third interest...
Forever 21 is known for completely changing merchandise every six to eight weeks to account for new fashion trends.
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Joseph Winchester Robinson was a merchant from Waltham, Massachusetts who moved to Rosemead, California in 1882 to develop orange groves. Robinson found the quality of goods and service from local merchants lacking, and reentered the retail business, utilizing his contacts on the East Coast to deliver superior merchandise.
The announcement came amidst an offer by fashion retailer Forever 21 to purchase 149 of the remaining Mervyn's stores for an undisclosed amount. The original negotiations failed, and Mervyn's liquidated all 149 stores under the bankruptcy action.
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